GOMC is acronyms for Google Online Marketing Challenge.
GOMC is a medium that allow any website to be improve so that it can be display as top result when people search on search engine. It is one kind of way to promote the website, hence promoting the company. It is an online advertisement whereby people will be given real money to plan and conduct a campaign. It is actually a study method for student to allow them to learn and apply to the website. I understand that we will be given real money to be working on website that we choose to improve where it is real customer.
AdWords is a way to market those website in a fun way that is by using words. Interesting words that is suitable to the company is used and user will search with words and those website will appear anywhere they want, either on the top or on the site.
AdWords allow website to have extension to promote their campaign, For example, call ads extension, where they will include phone number and address where user could contact the company when they want. There are also extension where it allow the ads on engine appear on the site to the relevant keywords, where when user click, it will direct user to the company website.
To made this success, there are five things to be considered:
1. structure your AdWords account
2. choose the right keyword
3. write attention-grabbing words
4. select the right landing pages
5. track who become your customer
In order to increase the number visitor to the website, social networks link may be added to the website as plug-in as people normally have their own social account. using that social account, company may share any coupon, promotion etc, and allowing easy access to customer.
However, to make this happen, budget also is necessary to be think so that the campaign produced is efficient until the campaign finish.
