so today, our lab is to suggest on what and how L'Apprenti brand can learn or follow to promote the product. we were asked to do it by group, by referring to http://www.intekmaresort.com.my/v2/ website.
below are report and the results of our discussion.
Suggestion
to Promote Brand of L’Apprenti.
L’Apprenti is a brand
created to position our Food Service Management Program and products in
customers’ mind. It is brand under the Faculty of Food Science and Technology
of University Putra Malaysia. L’apprenti brand consist of L’apprenti @ Putra
Restaurant, L’apprenti Café @ Food 5, L’apprenti @ Golf, L’apprenti @ Deli and
L’apprenti @ Meeting Package.
In our opinion, we
think L’ Apprenti need to makes a lot of effort for promotion since they are
not well known by students or staffs in UPM itself. Mainly, their customers are
student FSTM faculty itself. Firstly, they should have their own website which
it could help them in promoting online. Nowadays, people use technology a lot
to search food. Besides, they also should use social media such as Facebook,
Blogspot and Instagram. They have Facebook and blog account, but they did not
update the page, so people might think that the brand is already been closed.
Next, we suggest L’
Apprenti to have promotion package. For instance, lunch, breakfast and tea set
also birthday or event package. As a student, we tend to find affordable price
yet worth with the food. Apart from that, they also may provide catering
service. Since the location of central kitchen (Food Complex) is nearby to the
Banquet Hall, which usually been used for big event, so it is easy for the
organizer of event to manage their event.
The third suggestion
for L’Apprenti is by doing food truck when invited by certain event, or they
might also do tour around faculty selling their food. It is not necessary to
have it every day, but maybe once a week or a fortnight. Then, they also might
build an outlet at one of the residential college that is far away from food
court. It makes students easier to find food.
Apart from that, they really should focus on promotion by
increasing the sales and marketing on the products. In order to market the
restaurant, they need to distribute poster or flyer. If they did not have much
time, they might need to appoint someone to manage their social media account.
We have seen their blog, the last update is in 2011, which is four years ago!
This would affect the brand because people would assume that L’Apprenti is no
longer exist. Same goes to their Facebook account, they should update more
frequent their Facebook since people waiting for update if there is new menu or
any promotion.
Besides, L’Apprenti
shall join huge event to expose and introduce themselves. UPM always organize
big event such as Convocation Expo, “Jom Masuk U” carnival, CEM exhibition etc.
When those events organized, L’Apprenti shall open booth to sell their product,
hence promoting their brand. They also could have a video shooting that shows
the interior view, the kitchens, products and also the services that they
offered. The video can be published in UPM official website, at faculty
advertisement corner and else.for this week, that's all from me.
thanks for reading. :)
