Today we learnt things on the website, which is related to the key elements of an effective website.
For our practices, we are required to do a website critics and since our website for Google AdWords is on the upgrade, so we do critics for murnidiscovery.com for this practices.
The aspects that required to be observed are the appearance, the content, functionality and also usability. For the appearance, we all agree that it is way too simple with minimum colour usage only
that are green, white and yellow and the main important to us that we think they should make the name/logo of their restaurant larger inside the website. next is for the content, we think that they had all their menu but lack of information in terms of their background and perhaps should add some important person of their company while for functionality, we like it that they have reservation online/ booked a table online by using their website. lastly is for the functionality, they might need to update more frequent or add some news to show their new menu, their current program or promotion and also may be activities done by staff etc.
So from what we had done, we realized that the key elements of an effective websites are:
- appearance
- content
- functionality
- website usability
- search engine optimization
based on theory of Hanson and Kalyanam(2008) on a flow of a website, every website should start with :
1. Online presence which are email or website as info.
2. Interactive marketing- communicate a customers
3. Online transaction, such as e-commerce and penpal
4. Loyalty buliding features, such as necessity of log in. eg; social media
so i guess thats all from me. thank you for reading! :)
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